Donald Trump himself has commented publicly on the attention. At rallies, he’s joked about the crowd’s reaction when Barron is mentioned, and during public appearances, he’s praised his youngest son. Trump has also said Barron helped him better understand how to connect with younger voters, particularly Gen Z, by introducing him to influencers and online platforms he wasn’t familiar with.

Now 19, Barron is attending New York University’s Stern School of Business. According to reports, he’s popular among classmates despite keeping a low profile. While his future path remains uncertain, the viral photo made one thing clear: Barron Trump is beginning to attract attention in his own right—whether he wants it or not.